So you know that you need an email list, but in order to grow your email list, there’s something you need to master…how to get people to actually give you their email addresses.
This seems simple, right? Yes, if you have a plan for gathering email addresses. If you’ve thrown an email sign up button somewhere on your website and are just hoping that people give enough shits to subscribe, then no…not so simple.
There are A LOT of blog posts on the glorious world wide web about how to grow your email list, and some people actually encourage buying emails or finding them on random websites – to which I say “ew.” If you aren’t growing your email list with people who are actually interested in your business, then you’re wasting your time. The end.
The entire goal of learning to grow your email list is to FILL IT TO THE BRIM with people who may actually turn into your customers. And the way to do this, you ask? (more…)
Let’s just jump right in. Mailerlite automation is the shit.
In a nutshell, automation is like having a 24/7 office assistant to take care of all your email needs. As with any assistant, you have to put in some work up front to train and get them up to speed, but once they’re there, you can kick your feet up and watch reruns of your favorite show while your email runs itself. Sounds amazing, right?!
That’s because it is.
The main reason that I am a fan of Mailerlite automation is because I am all about instant gratification. If I am interested enough in something that I’m willing to give my name, phone number, email, etc., I want to be followed up with as quickly as possible. Have you ever signed up for something and then *crickets*? A few things come to my mind when this happens to me:
This person/company has poor follow-through
Maybe the link I clicked on was broken
OR sometimes I forget that I signed up and then days/weeks later when I do get a response, I’m no longer interested
The common denominator with all of those ^ things: no good.
First impressions matter, and not only when you’re introducing your new significant other to the fam for the first time. The way customers are introduced to your brand can make or break their overall opinion about your business. So while your introduction is important, it shouldn’t be complicated or time-consuming. One of the easiest, most effective and most efficient ways to introduce your business/brand to new customers is through a welcome email (here’s where Mailerlite automation comes into play, if you were wondering when I would mention that again).
I used to wake up every day with pretty high hopes for myself. I would go to bed each night, think about the tasks I needed to complete the next day and say to myself…“I’m going to wake up and knock. that. shit. out. No problem.”
Yeah, that hardly ever happened.
I wasn’t napping, I wasn’t “taking quick breaks” to go to Target and I wasn’t watching ANY TV. So why wasn’t I getting anything done?!
I was multitasking.
“But multitasking is a good thing.” Eh, debatable.
The thing about multitasking is that multiple tasks have your focus at one time (like that word breakdown?). It can be a great thing if you’re working on one thing while other things that don’t require your attention are happening in the background (i.e. you have a load of clothes washing/drying while you’re on a conference call). But if you have a list of tasks to do that all require your undivided attention to finish, you’ll never finish everything by trying to multitask. You just won’t.
Effective time management is one of the top things that entrepreneurs struggle with, especially when their business is based out of their home. It is so easy to get sidetracked and jump from one task to the other, and when 5:00 rolls around you realize that you haven’t gotten anything done even though you’ve been working feverishly all day long.
I get it. I really do. Because that was me.
Now…introducing the best thing to ever happen to my time management skills: Time Blocking. TADA!
When you’re first starting out as an entrepreneur, it’s ever so tempting to buy things to make running your business easier. There is an endless supply of apps, computer programs, design services, virtual assistants, etc. that all the seasoned entrepreneurs have. And boy, wouldn’t that be nice.
But here’s the thing: when you’re first starting out, spending a bunch of money on these convenient luxuries isn’t always feasible.
I know. Life sucks a little.
There is some clout to the old saying you have to spend money to make money, but there is also something to be said for spending smart and saving when possible. Sure, there are things that I consider to be 100% necessary for starting and growing a new business, but I have found that there are many free alternatives to paid programs that work great when you’re just starting out. I have compiled a list of seven FREE resources for entrepreneurs that are incredibly valuable when starting a new business. Let them work for you while you focus on what you do best.
Aside from being an ADD entrepreneur, I am a DIYer to the core. I love getting my hands into anything and everything creative, and when that anything/everything is something that brings in extra cash, well, that’s a serious perk.
I live in the south, and we like everything personalized…that’s just how it is. I can’t say that I’ve ever been on a bachelorette weekend without receiving something with my initials on it – and I’m not mad about it.
Greenville, NC (my hometown) has GOT to be the monogram capital of the free world…seriously. Everyone has EVERYTHING monogrammed: their car, their shoes, their sweatshirts, their regular shirts, their cups, their earrings, their shower curtain, their dog’s bed (no, really). The market there is pretty saturated with adorable gift shops…and pretty much all of them offer monogramming, which tells you it’s a hot commodity, for sure.