So you know that you need an email list, but in order to grow your email list, there’s something you need to master…how to get people to actually give you their email addresses.
This seems simple, right? Yes, if you have a plan for gathering email addresses. If you’ve thrown an email sign up button somewhere on your website and are just hoping that people give enough shits to subscribe, then no…not so simple.
There are A LOT of blog posts on the glorious world wide web about how to grow your email list, and some people actually encourage buying emails or finding them on random websites – to which I say “ew.” If you aren’t growing your email list with people who are actually interested in your business, then you’re wasting your time. The end.
The entire goal of learning to grow your email list is to FILL IT TO THE BRIM with people who may actually turn into your customers. And the way to do this, you ask? (more…)
Let’s just jump right in. Mailerlite automation is the shit.
In a nutshell, automation is like having a 24/7 office assistant to take care of all your email needs. As with any assistant, you have to put in some work up front to train and get them up to speed, but once they’re there, you can kick your feet up and watch reruns of your favorite show while your email runs itself. Sounds amazing, right?!
That’s because it is.
The main reason that I am a fan of Mailerlite automation is because I am all about instant gratification. If I am interested enough in something that I’m willing to give my name, phone number, email, etc., I want to be followed up with as quickly as possible. Have you ever signed up for something and then *crickets*? A few things come to my mind when this happens to me:
This person/company has poor follow-through
Maybe the link I clicked on was broken
OR sometimes I forget that I signed up and then days/weeks later when I do get a response, I’m no longer interested
The common denominator with all of those ^ things: no good.
First impressions matter, and not only when you’re introducing your new significant other to the fam for the first time. The way customers are introduced to your brand can make or break their overall opinion about your business. So while your introduction is important, it shouldn’t be complicated or time-consuming. One of the easiest, most effective and most efficient ways to introduce your business/brand to new customers is through a welcome email (here’s where Mailerlite automation comes into play, if you were wondering when I would mention that again).
Tried and true, email marketing is still one of the best ways to communicate with customers.
Similar to social media, we are all pretty much always plugged into our inboxes because it’s so accessible. We have it on our phone, on our computer, on our refrigerator…yes, you read that correctly. I’m the queen of unnecessary purchases and I bought one of those Samsung refrigerators with the tablet in the door…no regrets, it’s fantastic.
There are so many good reasons why your business needs to implement email marketing, but these are the top few:
Your list belongs to you.
Email marketing is a direct line of communication from you to your customers.
You can automate and schedule your emails, saving yourself SO. MUCH. TIME.
Email providers can generate some pretty nifty reports that are extremely useful.
I was in a marketing class recently, and the main speaker was a real estate agent. One of the things she said to the class really stuck with me, and that was:
“I would rather have somebody tell me they straight up chose not to refer their friends to me than for somebody to tell me they forgot I’m a real estate agent.”
My first thought was, well that would be pretty effed up for someone to tell her they just chose not to refer their friends to her…” But the more I thought about it, the more I agreed with what she said.
We are living in the most connected times in all of history. We keep up with our friends and family in real-time through phone calls, text messages, emails, social media, etc. every single day. So when you own a business, the same opportunities for connection are available to you, although many businesses aren’t taking full advantage (even though most of these methods of communication are 100% free).
There are two types of people in this world: there are Photoshop and Illustrator wizards, and then there are the rest of us.
I fall squarely into the second category, and even though I like to think (key word being “think”) that I have an eye for good design, I have zero talent when it comes to graphic design. ZERO. Zilch.
When I first started blogging, I would browse through Pinterest, all wide-eyed and slack-jawed, wondering how in the world are these people coming up with these amazing images for their pins? Meanwhile, I’m adding text to photos in Microsoft Word (sad, but true).