where it began + how i got here...


I’m Eden Stancill, also known as “Ed” – sometimes high school nicknames just stick 😉 As strange as it sounds, small business is my passion. I first worked for a small business in high school, then worked for another all through college, and then got my first “real job” with a small business after college.

And what I started realizing was that I was always the employee coming up with creative ideas for marketing. Always the one who volunteered to run social media, create marketing materials, plan events, make changes to the website and send out the emails. I had a natural ability to market, and I loved it.

So how did I get here? Ya know, on the internet talking about marketing.

To put it simply, a series of events that seemed to be the worst thing ever at the time (thought we were moving for my husband’s job, quit my job, found out we were NOT moving for my husband’s job, hyperventilated, etc.) turned out to be just the kick that I needed to put myself out there and start my own business as a marketing strategist for small businesses. And As Said by Ed was born.

Ever since then, I’ve devoted my professional life entirely to helping small businesses thrive through strategic marketing. Some I work with one-on-one and do the marketing for them on a daily basis, some I work with one-on-one to teach them the skills they need to do it themselves, and others I teach through my digital courses and resources. In a nutshell, I help business owners take their business and present it in the very best way to the the very best potential customers.

And not to be dramatic, but I kinda live for it.

Who I've Helped:

I’ve worked with small business owners in a wide variety of industries, including but not limited to…

Current Faves:

SHOW: Mad Men (Always)

ACTIVITY: Riding my horse, Duck <3

FOOD: Sushi + Hibachi

ARTIST: Taylor Swift (Taylor’s Version)

BOOK: Rework

Drink: Chick-fil-A Sweet Tea

because you're here, i'm going to assume that maybe you...

  • …Are a small business owner or want to be
  • …Want to level up your marketing so that your business gets in front of the right people
  • …Want to do more, sell more, MAKE more
  • …Are willing to put in the work

But maybe you also...

  • …Have zero clue where to start
  • …Are having a hard time standing out from the competition in your market
  • …Say to yourself “that’s enough for today” as soon as you hear the terms “SEO,” “branding” or “email marketing”

Regardless of why you’re here, or where you are in your business now, there is one thing that is absolutely true. You are good at what you do! You provide amazing products and/or services and people ARE willing to pay for those things…they just need to be able to find you. 

You want to get in front of (and stay in front of) people who need what you offer, and you don’t want to waste time and money trying to do so. But you’re not exactly sure how to make that happen, so you feel stuck and never get started.

I get it, because I’ve been there…and I’ve helped A LOT of business owners who have been there, too.

So no matter if you’ve been in business for years or if you’re brand new, whether you want me to develop and implement a marketing strategy for you, or if you just need a little hand holding while you DIY it, I’m here to help you level up your marketing and scale your business.

Like what you've seen so far?

Get Started Today!

I’m so stoked that you’re here, and I can’t wait to hear how your marketing takes shape or transforms (seriously, find me on Instagram so I can follow along)! But as for today, let’s get started! Check out my blog, subscribe to my email list and get instant access to my Free Resource Library and/or take a look at my classes + digital products! There’s something for everyone, regardless of where you are.

As Said by Ed - Free Resource Library


Resource Library

Packed full of downloads for creative business owners. Workbooks, cheat sheets, printable templates and much more all available to you 24/7!

As Said by Ed - Courses

learn + implement

Products & Classes

My digital products and classes delve deeper into topics like online reviews, email marketing, customer reactivation and other small business marketing.

As Said by Ed - Blog


The Blog

In-depth articles designed to help you with every aspect of your marketing strategy – from branding, to email to your website and beyond. Get your reading on!