This is very “shoemaker with no shoes” of me, but I used to really struggle with marketing my business consistently. My clients? Totally had those under control. My students? ON IT with helping them plan. But myself? I found myself scrambling all the time. I’d do well for a while, and then all of a […]
As a small business owner, your main goal with any form of marketing should be to keep your small business top of mind with your customers. Because at the end of the day, marketing isn’t about selling, it’s about matching. You need, I have. When a customer has a need, or someone they know has […]
WordPress has long been a go-to in the world of website building, and for good reason. WordPress sites are functional, customizable and easy to navigate, and building one has become easier than ever thanks to themes like the ones offered by Bluchic. You can read more about how to easily set up a WordPress site, […]
Now more than ever, it’s essential that any small business has a website. People are online + connected 24/7, and for them to find you, they need something to find. Your website is your digital storefront that is open all day, everyday, so not only do you need one, but it needs to: Look professional: […]
I talk a lot about email lists because they are oh-SO-valuable for small businesses. Not all marketing avenues are created equal for all businesses, but email marketing is one that ALL businesses can benefit from…and market segmentation (which we’re about to talk about) will kick your email marketing up a notch! Here’s a quick recap […]
FACT: More effort does not equal more value. Not when it comes to sweeping, and definitely not when it comes to social media management. Think about it this way: Either you sweep your floors yourself every single day, or you set your Roomba to do it for you when you are out running errands. The end result […]
