I talk a lot about email lists because they are oh-SO-valuable for small businesses. Not all marketing avenues are created equal for all businesses, but email marketing is one that ALL businesses can benefit from…and market segmentation (which we’re about to talk about) will kick your email marketing up a notch! Here’s a quick recap […]
FACT: More effort does not equal more value. Not when it comes to sweeping, and definitely not when it comes to social media management. Think about it this way: Either you sweep your floors yourself every single day, or you set your Roomba to do it for you when you are out running errands. The end result […]
Having an email list is one of THE most important things for your business, and there are many reasons why. If you would like to know those reasons why, read about why your business needs an email list here. So you know that you need an email list, but in order to grow your email […]
Let’s just jump right in. Mailerlite automation is the shit. In a nutshell, automation is like having a 24/7 office assistant to take care of all your email needs. As with any assistant, you have to put in some work up front to train and get them up to speed, but once they’re there, you can […]
Ah, email marketing. Tried and true, email marketing is still one of the best ways to communicate with customers. Similar to social media, we are all pretty much always plugged into our inboxes because it’s so accessible. We have it on our phone, on our computer, on our refrigerator…yes, you read that correctly. I’m the […]
I used to wake up every day with pretty high hopes for myself. I would go to bed each night, think about the tasks I needed to complete the next day and say to myself…“I’m going to wake up and knock. that. shit. out. No problem.” Yeah, that hardly ever happened. I wasn’t napping, I […]
