FACT: More effort does not equal more value. Not when it comes to sweeping, and definitely not when it comes to social media management.
Think about it this way: Either you sweep your floors yourself every single day, or you set your Roomba to do it for you when you are out running errands. The end result is the same whether you kill yourself trying to accomplish it or if you get something to do the work for you…your floor is [mostly] rid of dog hair and dirt.
Unless you’re brand new around these parts (and if that’s the case, let me be the FIRST to say helloooo!) you know that I’m a huge fan of automation. I automate everything that I possibly can, including my welcome emails and content upgrades. The phrase “set it and forget it” makes my heart sing, because it means that you put in a little bit of work up front and then you let things work for you for weeks, months, or even forever. Now that’s an ROI i can get behind.
Something I used to seriously overwhelm myself with was social media management. Like sweeping the floor when you have indoor pets…posting on social media is a DAILY necessity for your business, not only for brand development, but website traffic and lead generation as well. I have known this from the beginning, so I’ve always tried to stay on top of my social media management – but I was RUNNING MYSELF INTO THE GROUND, Y’ALL. Logging in during “peak posting times” to manually post content, trying to keep up with what I posted when and when I should post it again AND engaging with my followers turned into a living social hell. But what I didn’t realize is that this overwhelm was completely self-inflicted…because there’s a much better option out there when it comes to social media management (and it’s FREE).