Email Tips

  • Market Segmentation: Organize Your Email Subscribers + Boost Your Sales

    Market Segmentation

    I talk a lot about email lists because they are oh-SO-valuable for small businesses. Not all marketing avenues are created equal for all businesses, but email marketing is one that ALL businesses can benefit from…and market segmentation (which we’re about to talk about) will kick your email marketing up a notch! Here’s a quick recap of why email marketing is always the first thing I implement for new clients:

    • Direct line of communication between you and your customers
    • FREE (or usually really inexpensive) to set up, depending on the provider you choose
    • EASY to automate – schedule emails days, weeks or months in advance
    • Super effective at building relationships with customers and in turn, driving sales (when done correctly)

    I talk about the first three bullet points all the time, but I really want to touch on the last one here. My clients and students are so frequently perplexed when it comes to content for their emails. I know I need an email list, but what do I actually SEND to people?

    This is really important and really simple, so if your memory isn’t what it used to be, jot this down. If you want to build an engaged email list that drives sales, you need to provide value. But what’s valuable to one person may not necessary be valuable to another – and that’s where market segmentation comes into play (and turns emails into $$$).

    BREAK UP YOUR EMAIL LIST

    + increase your sales!

    The best way to turn email subscribers into customers is to send them relevant information. The best way to do this? Break up your email list into defined segments! Use this FREE worksheet to plan out your list segments and relevant email ideas for each!

    I don’t know why my hypothetical business that I use for examples is always a landscaping company, but let’s roll with it. Let’s say that I own a landscaping company and I have a handful of informative blog posts on my website. One of the most popular posts is Container Gardening: for People Who Have a Green Thumb, but Little-to-no Green Space. This is a blog post entirely about how to grow plants in containers, and it’s geared towards people who don’t have a lot of yard to work with…maybe people who live in an apartment or a town home.

    So someone lands on my website, reads this blog post, and within the blog post I have a cheat sheet called Best Container Plants for Small Spaces – a guide to what they should plant in their containers when they have limited space. When they sign up for my email list, they get instant access to the cheat sheet, and I now have their email address.

    In order to build a relationship with this person through my marketing, I need to send them valuable information when I email them. If I start sending out emails like Best Time of the Year to Lay Sod or Timers for Your Sprinklers + Why Your Lawn Needs Them – these people aren’t getting much value from me…because information about a lawn probably doesn’t apply to them (I know this because they read and subscribed to a blog post all about container gardening for people with no lawn).

    If I segmented my list, on the other hand, I would put these people into a group called “container gardening” or “no green space” so I know what will be of value to them and what won’t. If I’m sending out an email about sod or lawns in general, I know to exclude this group. The less you clutter someone’s inbox with irrelevent info, the more likely they are to pay attention to your emails when they receive them.

    BREAK UP YOUR EMAIL LIST

    + increase your sales!

    The best way to turn email subscribers into customers is to send them relevant information. The best way to do this? Break up your email list into defined segments! Use this FREE worksheet to plan out your list segments and relevant email ideas for each!

    So when you’re building your email list, think about the people who are going to end up on it and what exactly their needs are. How can you segment your list so that people are getting the most value from you? Get started with my FREE Email Segmentation Worksheet! Using the worksheet as a guide, write down some categories that your subscribers may fall into, and then jot down some ideas under each for information that would be valuable to those subscribers. Hang onto the worksheet and as your list grows, add more categories or modify the ones you already have so that your list is always working for you!

    Want more tips, tools and resources to effectively market your business? Get access to my Free Resource Library here!

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  • Grow Your Email List Like Crazy Using Free Mailerlite Forms

    Having an email list is one of THE most important things for your business, and there are many reasons why. If you would like to know those reasons why, read about why your business needs an email list here.

    So you know that you need an email list, but in order to grow your email list, there’s something you need to master…how to get people to actually give you their email addresses.

    This seems simple, right? Yes, if you have a plan for gathering email addresses. If you’ve thrown an email sign up button somewhere on your website and are just hoping that people subscribe, then no…not so simple.

    There are A LOT of blog posts on the glorious world wide web about how to grow your email list, and some people actually encourage buying emails or finding them on random websites – to which I say “ew” and also “illegal.” If you aren’t growing your email list with people who are actually interested in your business, then you’re wasting your time. The end.

    The entire goal of learning to grow your email list is to FILL IT TO THE BRIM with people who may actually turn into your customers. And the way to do this, you ask? (more…)

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  • How to Use Mailerlite Automation to Introduce Your Business (On Autopilot)

    Let’s just jump right in. Mailerlite automation is the shit. 

    In a nutshell, automation is like having a 24/7 office assistant to take care of all your email needs. As with any assistant, you have to put in some work up front to train and get them up to speed, but once they’re there, you can kick your feet up and watch reruns of your favorite show while your email runs itself. Sounds amazing, right?! 

    That’s because it is.

    The main reason that I am a fan of Mailerlite automation is because I am all about instant gratification. If I am interested enough in something that I’m willing to give my name, phone number, email, etc., I want to be followed up with as quickly as possible. Have you ever signed up for something and then *crickets*? A few things come to my mind when this happens to me:

    1. This person/company has poor follow-through
    2. Maybe the link I clicked on was broken
    3. OR sometimes I forget that I signed up and then days/weeks later when I do get a response, I’m no longer interested

    The common denominator with all of those ^ things: no good. 

    First impressions matter, and not only when you’re introducing your new significant other to the fam for the first time. The way customers are introduced to your brand can make or break their overall opinion about your business. So while your introduction is important, it shouldn’t be complicated or time-consuming. One of the easiest, most effective and most efficient ways to introduce your business/brand to new customers is through a welcome email (here’s where Mailerlite automation comes into play, if you were wondering when I would mention that again).

    (more…)

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  • Email Marketing: How to Build an Email List + Why Businesses Need One

    Ah, email marketing.

    Tried and true, email marketing is still one of the best ways to communicate with customers.

    Similar to social media, we are all pretty much always plugged into our inboxes because it’s so accessible. We have it on our phone, on our computer, on our refrigerator…yes, you read that correctly. I’m the queen of unnecessary purchases and I bought one of those Samsung refrigerators with the tablet in the door…no regrets, it’s fantastic.

    BUT ANYWAY!

    There are so many good reasons why your business needs to implement email marketing, but these are the top few:

    1. Your list belongs to you.
    2. Email marketing is a direct line of communication from you to your customers.
    3. You can automate and schedule your emails, saving yourself SO. MUCH. TIME.
    4. Email providers can generate some pretty nifty reports that are extremely useful.
    5. IT’S FREE TO START (so why not!?)

    (more…)

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