School of the Stand Outs

Craft a Powerful Marketing Strategy to Make Your Business STAND OUT Above the Noise

We’re living in the age of entrepreneurship.

It’s true! And it’s amazing. More and more people are ditching their 9-5 jobs

in pursuit of being their own boss, and they’re starting businesses left and right. 

BUT – there is a potential downside to this wave of entrepreneurship. 


…and business owners are feeling it. 

Maybe you used to be the only dog walker, boutique owner, landscaper, orthodontist, pizza joint, 

etc. in town, but now you feel as if there are SO. MANY. OTHERS. doing the SAME. DAMN. THING.

Sound like something you’ve said to yourself once (or a million times) before? 

Good. Because this is for you. 

The truth is, it IS possible to run a successfulbusiness in a saturated market…even if you’re new! The secret? An intentional, carefully craftedmarketing strategy that makes your business stand out above the rest.

If I could wave a magic wand and changeanything about my business, it would be…

Having a steady stream of new customers. To constantly draw in new customers who are excited about what i’m offering and eager to do business with me.Not having to spend hours a day promoting my business. I would LOVE to focus my energyon other things while my business promotes itself (on autopilot).To feel confident in my marketing strategy. Because “posting and hoping” on social media isnot a sustainable way to promote my business, and I know it. To organically grow my business. I’m not opposed to paid promotion, but it would be nice to mainly drive customers to my business for free. To be authentic and stand out above the competition. I want customers to choose me over theothers in my niche because they feel a connection with my business. Eden Stancill - As Said by EdHere’s the thing – ALL of these things can be achieved simply by implementing a solid marketing strategy.But I’ve worked with enough business owners to know that noteveryone can/wants to hire a marketing strategist to help them with this.And even though I am a marketing strategist, I’m not mad about it.Because I know as well as anyone that DIY has become the name of the game. We change our own oil, we do our own taxes, we color our own hair, we plan ourown vacations…why wouldn’t we do our own marketing?So I created the ultimate marketing secret weapon for business owners. ​​

Introducing: School of the Stand Outs

Learn how to build a solid marketing strategy for your business 

with this course made specifically for business owners who are DIY-minded. 

This is the EXACT same system I use to craft marketing strategies for my clients…and they pay me

thousands of dollars to do so. 

I’ll teach you how to build a brand that is authentic to who you are, 

and how to market your business to attract the right customers. 

Ones who will pay for what you’re offering AND keep coming 

back for more. 

​​​And the best part? This is a completely at-your-own-pace course. 

Whether it takes you a week, a month, or a year to go through and 

implement the content, it’s 100% up to you. No deadlines!

The fact is, nobody knows your business better than you do. It’s YOUR baby,

YOUR passion, YOUR vision. So who better to market it than you?


What People are saying about sotso:

If you have ever considered starting a business and need a push in ALL the right directions, Eden will not steer you wrong! We thought starting our cake business would be a slow growth process, but with the help of School of the Stand Outs, we have been growing rapidly! We have booked over 60 clients for custom cake orders in less than six months since implementing the strategies learned in SOTSO!

Valerie Garrett & Samantha Harris

Eastern Carolina Cakes

School of the Stand Outs has been an invaluable resource as I’ve begun navigating the waters of entrepreneurship. Eden has done an excellent job of providing all the resources and inspiration one would need in a fresh, modern and approachable format. I would venture to say, as marketing is concerned, her course is more valuable to me than the marketing classes I took in college while working towards a Bachelors degree in business. Her perspective is incredibly practical and realistic for both new entrepreneurs like me and seasoned business owners looking to “freshen up” their marketing strategy. 

Logan Ward



MODULE 1: BRANDING BASICSIs your brand attracting the customers you want? Or is it a total turn off? We’ll go through all of your branding elements tomake sure you’re sending the right message to your customers. Then, we’ll talk about how to strategicallyimplement your branding to maximize brand recognition. Whether you’re starting from scratchor looking to audit and refresh your brand, this is an important first step. 1. WHAT EVEN IS A BRAND? The basics of branding. What is it and why does it matter?We’ll identify key elements of a solid brand image and use real businesses as case studies.What makes YOU unique and how can you incorporate that in your business? 2. THE PERFECT BUSINESS NAME: Learn about the different types of business namesand identify which type is right for your business. Plus: major things you shouldconsider [that are oftentimes overlooked] before committing to a business name.3. CHOOSING FONTS AND COLORS: Create an irresistible, memorable first impression with yourfonts and colors. Learn what colors and font families communicate and make selectionsthat align with the vision of your business. 4. YOUR BUSINESS LOGO: I’ll walk you through several options for creating a professional logoon any budget! We’ll also delve into the five characteristics that every logo should have.


MODULE 2: WOW-WORTHY WEBSITESPotential customers can’t find you online if there’s nothing to find. Make a stunning first impression with a website customized to represent your business. We’ll talk about how to build a website (no need for fancy, expensive web developers), must-have website content and how to increase your website traffic organically. Even if you’ve never seen the back end of a website before, you’ll be able to follow right along. 1. WEBSITE BASICS: Why does your business need a website? We’ll discuss vital information about business websites that you NEED to know,  look at some options for building your website and discuss which ones are best for businesses. 2. BUILDING YOUR WEBSITE: This is where things get a little geeky.  Be prepared to learn ALL ABOUT website hosting and customizing your siteto match the look of your business (no complex coding needed). Doesn’t matter if you have a site you want to spruce up or if you’re starting from square one! 3. WEBSITE CONTENT: Craft your website with your customers in mind. What information should every site have? We’ll also delve into must-have pages,creating social proof, showing off your skills to potential clients and organicallyincreasing your traffic with social media and blogging.


MODULE 3: SEO & ANALYTICSDo you Google things? Of course you do! And guess what? So does EVERYONE else – including your potential customers. SEO may seem like a daunting thing to tackle, but without it, your business won’t be showing up in any search results…which means nobody will be finding your website and giving you their business. In this module we are talking ALL ABOUT harnessing the power of search engines to drive traffic to your website AND how to track it.   1. SEO BASICS: Learn what SEO is all about, from the main functionsto how it can work for your business. 2. THE POWER OF KEYWORDS, BUSINESS LISTINGS AND REVIEWS: Figure out how  to narrow down your niche, outline the BEST keywords and implement them to improve SEO. We’ll also talk about how to craft a business listing through Google to increase local searchability + authority in your niche and how to get more reviews from customers (these matter, a lot!)3. ANALYTICS: No need to stress…we will learn about FREE tools that makeanalyzing your website a breeze, how to set them up and how to make senseof analytics reports. Lastly, we’ll weed through the reports and narrowdown the ones we need to focus on most.


MODULE 4: MARKETING STRATEGIESMarketing your business requires SO MUCH MORE than simply posting things on social mediaor handing out flyers every once in a while. There is a ton of psychology behind marketing, and itisn’t something that can be done haphazardly (if you want to see actual results)…you need a carefully crafted plan. We’re going to talk about which marketing avenues are best for your niche, how to market your business on any budget and how to get actual results.  1. THE IMPORTANCE OF MARKETING FOR BUSINESS: Why is marketing so critical for businesses?What is the overall goal of a marketing strategy? We’ll talk about all of this plus the psychology behind strategic marketing.2. BUSINESS MARKETING AVENUES: Learn about the different marketing avenues andwhich of them are best for your business. We’ll discuss how to combine marketingavenues to create a seamless marketing strategy that will bring in customers.3. DIRECT MAIL FOR BUSINESS: Contrary to popular belief, direct mail is alive and well. Also contrary to popular belief, you do NOT need the help of an expensive marketing agencyto implement direct mail in your business. Learn how to craft the perfect piece, how to target the right people and how to actually get your pieces delivered…without a headache.4. SOCIAL MEDIA: We’re talking building business profiles, organic reach, setting up youraccounts to run on AUTOPILOT, content scheduling and dipping our toes into paid ads.  If you’re unsure about how to use social media for your business, you won’t be after this.


MODULE 5: EMAIL FOR BUSINESSIt’s no exaggeration…just about EVERY business in the world uses email marketing. If you make any purchase online, chances are you’ll be receiving a marketing email within a day or two. Why? because it works. Email marketing is one piece that is relevant to ANY andEVERY niche. And there’s good news…it’s extremely easy to set up and stick with.  1. EMAIL LIST BASICS: So, what’s the big deal? Why is it so important to have an email list?  We’ll dive into the top reasons why your email list should be where you’re focusing your energy. 2. EMAIL SERVICE PROVIDERS: We’ll talk about a few of the major players in the email biz and identify pros and cons of each to decide which is best for your business. Spoiler alert: Gmail is NOT suitable for email marketing. 3. LIST BUILDING STRATEGIES: By this point, we’ll be all in and ready to get going with email…but how do we get people to actually subscribe? What if nobody wants to be on my list?!We’ll talk strategies for getting people to jump on your list by the dozens. 4. EMAIL CONTENT: Okay so I have people on my list…but now what if I don’t have anything interesting to say?! How do I get people to care about what I’m saying and open my emails?There are definite dos and don’ts when it comes to email marketing…and we’re going to know exactly what to send to our lists by the time we’re done here. 5. AUTOMATION: Who doesn’t love when things run themselves? I know I do! Email doesn’t haveto be a constant time-suck. There are tools you can use to make your emails run on autopilot whileyou work on things that you actually want to work on. Sounds too good to be true, because it’s that good.​​​​6. EMAIL ANALYTICS: If we’re sending out emails, we want to know what’s working and what needs tweaking. We’re going to talk about how to decipher your email analytics in order to make changesas you go. Trial and error is part of email marketing, and we want to track all of it


TECH TRAININGS + DOWNLOADSIn addition to the five course modules, there are over fifteen tech trainings and downloadsto help you implement the teachings from School of the Stand Outs! I’m talking worksheets, video tutorials, comparative charts, checklists, cheat sheets and more! All of this is located within the course…no need to make any additional purchases or downloads. 


Because there are DEFINITELY bonuses! 

BONUS: CUSTOMER REACTIVATION BLUEPRINT ($49 VALUE)Customer Reactivation BlueprintEver had a customer make one or two purchases from you and then completely ghost?Or maybe they’ve been a customer of yours for years, but you haven’t seen or heardfrom them in a while, and you’re starting to wonder if this is goodbye. But what if you could win them back? Reactivation campaigns are a valuable addition to any marketing strategy, but few business owners actually implement reactivation in their businesses. The feedback that I get the most is that there are too many moving parts, it’s too confusing to get going and there isn’t a great way to track the results. ​In this bonus, we’re going through how to map out your reactivation campaign. You’ll get access to a 20-page eBook explaining what reactivation is, what elementsyour strategy should include, an example of a real-life reactivation campaign,worksheets to brainstorm and plan out your very own reactivation campaign,  and a tracking template to make keeping up with results as simple as possible.BONUS: MEMBERS-ONLY FACEBOOK COMMUNITY ($297 VALUE)School of the Stand Outs Facebook CommunityThe School of the Stand Outs Facebook Community is an exclusive, membersonly Facebook group where you can find information, bounce ideas off of fellowSOTSO students, meet and collaborate with like-minded business owners  and have direct access to ask me any questions you have as you navigatethrough the course! Think of it as on-demand group coaching! ACCESS TO ALL FUTURE BONUSES ($1,000+ VALUE)Access to Future Bonuses + Course UpdatesSchool of the Stand Outs is a course that will be frequently changingand evolving as marketing changes and evolves… because marketing isALWAYS changing! Remember when we used to use the yellow pagesto find businesses? Yeah, that was a thing! But I doubt many marketingprofessionals are suggesting that businesses advertise in the yellow pagesnowadays 🙂 As times and technologies change, SOTSO will be updated so youalways have access to the most current marketing strategies. AND any bonuses that are added  in the future will be automaticallyadded to your SOTSO account. YAY! 

Eden Stancill - As Said by Ed


(although some marketing agencies want you to think it is)


Using the knowledge you already have about your business and

the proven strategies that I use for my marketing clients, we are going to build

a solid marketing strategy that you can use month after month,

year after year to stand out and scale your business.




     + CREATOR OF SCHOOL OF THE STAND OUTS                  

         I help aspiring and established business owners start up + stand out above their competition. 

         I do this by teaching professional, universal marketing strategies in step-by-step ways, 

         and helping my students learn to make marketing their businesses easy and impactful.

         My experience with marketing businesses is truly diverse, and includes but isn’t limited to retail,

         legal, medical, food, textile and construction industries. In working with business owners, I’ve found

         that not everyone wants to or is able to hire marketing professionals to help with their marketing

         strategy…and I’m cool with that! SO cool with that, in fact, that I decided to create an online course

         specifically for people who can’t or don’t want to hire people like me to do their marketing. I like to

         think of it as DIY marketing with a little hand holding 🙂          Back when I first started my business, I struggled to attract the type of clients that I wanted and saw

         almost zero growth for an entire year. I started feeling like maybe the business market was just

         too saturated for me to carve out a space for myself. But then I dug in, created an actual 

         strategy (as opposed to just operating on a whim) and I put in the work needed to grow my business.

         Now, I’m taking the most important and effective strategies I know and putting them into

         School of the Stand Outs, where I’ll be showing other business owners how to do the same.          So whether you’re brand new to entrepreneurship or you’ve been in business for 20+ years, if you’re

         looking to stand out and scale your business through strategic marketing without hiring a marketing

         professional, School of the Stand Outs is the online resource for you.

Eden provides a lively approach to marketing…

The marketing strategy that Eden has implemented over the last two years has made a significant difference in our new patient numbers. We have seen an 85% increase in new patients within one year, which is a momentous milestone for our practice. Eden developed a tailored marketing plan based off of the unique needs of our practice, utilizing various marketing avenues for patient acquisition. Eden provides a lively approach to marketing, which is otherwise a somewhat mundane and daunting task for us. She is an invaluable asset to our practice.

MONIQUE McEACHERN, DDS  //  Smile Pediatric Dentistry & Orthodontics

She has become our trusted resource for all things marketing…

We have worked with Eden for the past 3 years…she has become our trusted resource for all things marketing. When we first hired Eden, she took the time to really listen to us and understand who we are and the vibe we wanted to create with our marketing. She was able to convey who our company is in a style that felt authentic to us better than we had ever been able to do it. We quickly realized she “got” us and felt very comfortable turning over the reins to her for our PR campaigns, social media, email newsletters and event planning. She is creative, dependable, professional and she goes above and beyond the call of duty, not to mention she is a lot of FUN to work with! She has become a trusted member of our team and we couldn’t recommend her more highly.

KELLY ATKINSON  //  Southend Reclaimed


Not sure if School of the Stand Outs is right for you? Well, I’m giving you 30 DAYS to 

take it for a test drive. If you don’t love it, I’ll give you a full refund.

30 days?! You read that correctly! Most course creators only offer a 10-14

day guarantee (or no guarantee at all)! I want to give you plenty of time to go

through the module and implement the teachings. I am beyond confident

that this module will be valuable for your business, but I want you to see for

 yourself, risk-free.

If you decide you want a refund, you will need to show that you put in the work by

watching the videos, completing any worksheets and implementing the

suggestions. So long as you’ve done the work, you will be able to request a refund.

Full disclosure: School of the Stand Outs doesn’t work unless you do. 🙂



The materials for School of the Stand Outs are shared as video content, transcripts and downloadable worksheets/templates. Some people prefer to watch/listen and others prefer to read/write – so no matter your preference, you’re good to go.


The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.


FOR-EV-VER – have you seen The Sandlot? No? Regardless, this module is yours FO’ LIFE. After enrolling, you have unlimited access for as long as you like – across any and all devices you own. As long as you both shall live…forever and ever, amen.


The truth is, you can find pretty much anything online these days…but the other side to that truth is that not everything you find online is true/valuable/relevant/up-to-date. There is SO much content online that is outdated, incorrect and straight up garbage (which I spent three years learning the hard way). I created School of the Stand Outs as a resource for entrepreneurs looking for value, not free fluff. This course will always be updated with the latest information, so you don’t ever have to worry about being given outdated, irrelevant business advice.


Sure do! There are plenty things to be unhappy about in this world…but I strive for my courses to never be one of those things! You have THIRTY days to go through the modules, try my strategies, and get results. If you decide you want a refund, you will need to show that you put in the work by watching the videos, completing any worksheets and implementing the suggestions. So long as you’ve done the work, you will be able to request a refund.


School of the Stand Outs was created with business owners in mind. So if you’re a seasoned business owner, a brand new business owner or even an aspiring business owner who wants to get a head start on their marketing strategy – SOTSO is for you. SOTSO is NOT for you if:       – You’re looking for instant results: I truly wish I could wave a magic marketing wand and make businesses an overnight success…and I’m sure my hourly clients wish I could do that, too! 🙂 But the fact is, building your business using strategic marketing is a process. Yes, I want you to get through that process as quickly and as easily as possible, but I never promise instant results, because it truly is a process…and processes take time.      – You don’t want to put in the work: There is A LOT of information in this course and A LOT to implement! The teachings in this course WILL enable you to create a powerful marketing strategy, but only if you put in the work. You won’t get anywhere by enrolling in this course and not doing the work. 


The strategies taught in School of the Stand Outs are universal regardless of the type of business you have. We’ll dive into creating a solid, memorable brand (important for EVERY type of business), building a website that represents your business and helps you bring in customers (also important for every type of business), driving traffic to said website (what’s the point in having a website if nobody can find it?), different avenues for marketing your business and growing your business using an email list. To illustrate just how universal my teachings are, here are a few examples of industries that my clients + students are in:

  • Wood & Brick Reclamation
  • Textile Manufacturing 
  • Stainless Steel Fabrication 
  • Dental 
  • Medical 
  • Restaurant 
  • Custom Cakes
  • Retail
  • Meal Prep

So if you’re wondering if School of the Stand Outs will be helpful for your business, the answer is YES YES YES!


Nope. You’ll learn pretty quickly that I’m a firm believer in “start where you are.” I give suggestions for both FREE and PAID tools for growing your business, so regardless of where you are financially, you can implement the teachings and see results. I started out using almost ALL free tools for my business and gradually invested in paid programs and tools as my business grew. Bottom line: I’ll tell you about programs and tools that I love and trust, and you can decide what you want for free and what you want to pay for. Simple as that!  Instance 1

  • Entire School of the Stand Outs Course
  • Complete List of Resources for Crafting Your Marketing Strategy
  • Templates, Worksheets + Tech Trainings
  • Customer Reactivation Blueprint
  • Facebook Community for Students
  • Access to ALL Future Updates + Bonuses
  • Entire School of the Stand Outs Course
  • Complete List of Resources for Crafting Your Marketing Strategy
  • Templates, Worksheets + Tech Trainings
  • Customer Reactivation Blueprint
  • Facebook Community for Students
  • Access to ALL Future Updates + Bonuses

You will receive all content instantly after signing up, but you have lifetime access and can go through the course whenever you’d like.

© 2019 As Said by Ed, LLC. All rights reserved