School of the Stand Outs

Craft a Powerful Marketing Strategy to 
Make Your Business STAND OUT Above the Noise



We're living in the age of entrepreneurship.


It's true! And it's amazing. More and more people are ditching their 9-5 jobs

in pursuit of being their own boss, and they're starting businesses left and right. 


BUT - there is a potential downside to this wave of entrepreneurship. 


MARKETS ARE BECOMING MORE AND MORE SATURATED... 


...and business owners are feeling it. 


Maybe you used to be the only dog walker, boutique owner, landscaper, orthodontist, pizza joint, 

etc. in town, but now you feel as if there are SO. MANY. OTHERS. doing the SAME. DAMN. THING.


Sound like something you've said to yourself once (or a million times) before? 

Good. Because this is for you. 




The truth is, it IS possible to run a successful
business in a saturated market...even if you're new! 
The secret? An intentional, carefully crafted
marketing strategy that makes your 
business stand out above the rest.


If I could wave a magic wand and change
anything about my business, it would be...


Having a steady stream of new customers. To constantly draw in new customers who are 
excited about what i'm offering and eager to do business with me.

Not having to spend hours a day promoting my business. I would LOVE to focus my energy
on other things while my business promotes itself (on autopilot).

To feel confident in my marketing strategy. Because "posting and hoping" on social media is
not a sustainable way to promote my business, and I know it. 

To organically grow my business. I'm not opposed to paid promotion, but it would be nice to 
mainly drive customers to my business for free. 

To be authentic and stand out above the competition. I want customers to choose me over the
others in my niche because they feel a connection with my business. 

Eden Stancill - As Said by Ed

Here's the thing - ALL of these things can be achieved simply 
by implementing a solid marketing strategy.

But I've worked with enough business owners to know that not
everyone can/wants to hire a marketing strategist to help them with this.

And even though I am a marketing strategist, I'm not mad about it.

Because I know as well as anyone that DIY has become the name of the game.
We change our own oil, we do our own taxes, we color our own hair, we plan our
own vacations...why wouldn't we do our own marketing?

So I created the ultimate marketing secret weapon for business owners. ​​

Introducing: School of the Stand Outs


Learn how to build a solid marketing strategy for your business 

with this course made specifically for business owners who are DIY-minded. 


This is the EXACT same system I use to craft marketing strategies for my clients...and they pay me

thousands of dollars to do so. 


I'll teach you how to build a brand that is authentic to who you are, 

and how to market your business to attract the right customers. 

Ones who will pay for what you're offering AND keep coming 

back for more. 


​​​And the best part? This is a completely at-your-own-pace course. 

Whether it takes you a week, a month, or a year to go through and 

implement the content, it's 100% up to you. No deadlines!


The fact is, nobody knows your business better than you do. It's YOUR baby,

YOUR passion, YOUR vision. So who better to market it than you?


 

What People are saying about sotso:


If you have ever considered starting a business and need a push in ALL the right directions, Eden will not steer you wrong! We thought starting our cake business would be a slow growth process, but with the help of School of the Stand Outs, we have been growing rapidly! We have booked over 60 clients for custom cake orders in less than six months since implementing the strategies learned in SOTSO!

Valerie Garrett & Samantha Harris

Eastern Carolina Cakes

School of the Stand Outs has been an invaluable resource as I've begun navigating the waters of entrepreneurship. Eden has done an excellent job of providing all the resources and inspiration one would need in a fresh, modern and approachable format. I would venture to say, as marketing is concerned, her course is more valuable to me than the marketing classes I took in college while working towards a Bachelors degree in business. Her perspective is incredibly practical and realistic for both new entrepreneurs like me and seasoned business owners looking to "freshen up" their marketing strategy. 

Logan Ward


WHAT YOU CAN EXPECT TO LEARN
WHEN YOU ENROLL IN SOTSO:

MODULE 1: BRANDING BASICS

MODULE 2: WOW-WORTHY WEBSITES

MODULE 3: SEO & ANALYTICS

MODULE 4: MARKETING STRATEGIES

MODULE 5: EMAIL FOR BUSINESS

TECH TRAININGS + DOWNLOADS




LET'S TALK BONUSES

Because there are DEFINITELY bonuses! 

BONUS: CUSTOMER REACTIVATION BLUEPRINT ($49 VALUE)
Customer Reactivation Blueprint

Ever had a customer make one or two purchases from you and then completely ghost?
Or maybe they've been a customer of yours for years, but you haven't seen or heard
from them in a while, and you're starting to wonder if this is goodbye. 

But what if you could win them back? 

Reactivation campaigns are a valuable addition to any marketing strategy, 
but few business owners actually implement reactivation in their businesses. 
The feedback that I get the most is that there are too many moving parts, it's
 too confusing to get going and there isn't a great way to track the results. 

In this bonus, we're going through how to map out your reactivation campaign. 
You'll get access to a 20-page eBook explaining what reactivation is, what elements
your strategy should include, an example of a real-life reactivation campaign,
worksheets to brainstorm and plan out your very own reactivation campaign,  
and a tracking template to make keeping up with results as simple as possible.

BONUS: MEMBERS-ONLY FACEBOOK COMMUNITY ($297 VALUE)
School of the Stand Outs Facebook Community

The School of the Stand Outs Facebook Community is an exclusive, members
only Facebook group where you can find information, bounce ideas off of fellow
SOTSO students, meet and collaborate with like-minded business owners 
 and have direct access to ask me any questions you have as you navigate
through the course! Think of it as on-demand group coaching! 

ACCESS TO ALL FUTURE BONUSES ($1,000+ VALUE)

Access to Future Bonuses + Course Updates

School of the Stand Outs is a course that will be frequently changing
and evolving as marketing changes and evolves... because marketing is
ALWAYS changing! Remember when we used to use the yellow pages
to find businesses? Yeah, that was a thing! But I doubt many marketing
professionals are suggesting that businesses advertise in the yellow pages
nowadays :) As times and technologies change, SOTSO will be updated so you
always have access to the most current marketing strategies. AND any
 bonuses that are added  in the future will be automatically
added to your SOTSO account. YAY!
 




Eden Stancill - As Said by Ed


DIY MARKETING IS NOT IMPOSSIBLE. 

(although some marketing agencies want you to think it is)


I'M GOING TO SHOW YOU JUST HOW SIMPLE IT CAN BE.


Using the knowledge you already have about your business and

the proven strategies that I use for my marketing clients, we are going to build

a solid marketing strategy that you can use month after month,

year after year to stand out and scale your business.



     


  I'M EDEN STANCILL


    FOUNDER OF AS SAID BY ED

     + CREATOR OF SCHOOL OF THE STAND OUTS                  


         I help aspiring and established business owners start up + stand out above their competition. 

         I do this by teaching professional, universal marketing strategies in step-by-step ways, 

         and helping my students learn to make marketing their businesses easy and impactful.

         My experience with marketing businesses is truly diverse, and includes but isn't limited to retail,

         legal, medical, food, textile and construction industries. In working with business owners, I've found

         that not everyone wants to or is able to hire marketing professionals to help with their marketing

         strategy...and I'm cool with that! SO cool with that, in fact, that I decided to create an online course

         specifically for people who can't or don't want to hire people like me to do their marketing. I like to

         think of it as DIY marketing with a little hand holding :)

         Back when I first started my business, I struggled to attract the type of clients that I wanted and saw

         almost zero growth for an entire year. I started feeling like maybe the business market was just

         too saturated for me to carve out a space for myself. But then I dug in, created an actual 

         strategy (as opposed to just operating on a whim) and I put in the work needed to grow my business.

         Now, I'm taking the most important and effective strategies I know and putting them into

         School of the Stand Outs, where I'll be showing other business owners how to do the same.

         So whether you're brand new to entrepreneurship or you've been in business for 20+ years, if you're

         looking to stand out and scale your business through strategic marketing without hiring a marketing

         professional, School of the Stand Outs is the online resource for you.



Eden provides a lively approach to marketing...

The marketing strategy that Eden has implemented over the last two years has made a significant difference in our new patient numbers. We have seen an 85% increase in new patients within one year, which is a momentous milestone for our practice. Eden developed a tailored marketing plan based off of the unique needs of our practice, utilizing various marketing avenues for patient acquisition. Eden provides a lively approach to marketing, which is otherwise a somewhat mundane and daunting task for us. She is an invaluable asset to our practice.

MONIQUE McEACHERN, DDS  //  Smile Pediatric Dentistry & Orthodontics

She has become our trusted resource for all things marketing...

We have worked with Eden for the past 3 years…she has become our trusted resource for all things marketing. When we first hired Eden, she took the time to really listen to us and understand who we are and the vibe we wanted to create with our marketing. She was able to convey who our company is in a style that felt authentic to us better than we had ever been able to do it. We quickly realized she “got” us and felt very comfortable turning over the reins to her for our PR campaigns, social media, email newsletters and event planning. She is creative, dependable, professional and she goes above and beyond the call of duty, not to mention she is a lot of FUN to work with! She has become a trusted member of our team and we couldn’t recommend her more highly.

KELLY ATKINSON  //  Southend Reclaimed

30-DAY MONEY BACK GUARANTEE


Not sure if School of the Stand Outs is right for you? Well, I'm giving you 30 DAYS to 

take it for a test drive. If you don't love it, I'll give you a full refund.


30 days?! You read that correctly! Most course creators only offer a 10-14

day guarantee (or no guarantee at all)! I want to give you plenty of time to go

through the module and implement the teachings. I am beyond confident

that this module will be valuable for your business, but I want you to see for

 yourself, risk-free.


If you decide you want a refund, you will need to show that you put in the work by

watching the videos, completing any worksheets and implementing the

suggestions. So long as you've done the work, you will be able to request a refund.


Full disclosure: School of the Stand Outs doesn't work unless you do. :)




​YOUR QUESTIONS, ANSWERED!

WHAT FORMAT IS THE COURSE DELIVERED IN?

WHEN DOES THE COURSE START AND FINISH?

HOW LONG DO I HAVE ACCESS TO THE COURSE?

COULD I FIND THIS INFORMATION ONLINE (AND FOR FREE)?

DO YOU OFFER ANY REFUNDS OR GUARANTEES?

IS SCHOOL OF THE STAND OUTS RIGHT FOR ME?

DOES IT MATTER WHAT TYPE OF BUSINESS I OWN?

DO I NEED TO BUY EXPENSIVE SOFTWARE TO IMPLEMENT THE TEACHINGS?

You will receive all content instantly after signing up, but you have lifetime access and can go through the course whenever you’d like.


© 2019 As Said by Ed, LLC. All rights reserved